Steve: So you wanted to talk about 3D printing? Any particular reason?
Jess: I just think it’s a cool idea. You know, push a button and out pops the thing you want. Instead of having to go onto Amazon, order something, hang around waiting for it to be delivered. Now you’re going to tell me it doesn’t work like that, aren’t you?
Steve: It doesn’t work like that.
Jess: You see, this is why you’re you. It’s that terrible inability to accept that reality is wrong and I am right. OK, I’ve seen 3D printers, I know it takes ages to print things out and it’s all this yucky looking plastic, and half the time something goes wrong and you end up with what looks like a candle that had an accident with a blowtorch. But the idea is cool. And it’s getting better. In ten years time you really will be able to press a button and get something out without spending a week messing around with shape files, clogged extruders and keeping the damn platform level.
Steve: You know there are commercial 3D printers available right now that let you do things like print bits of airplane engines? And there’s this bunch in Dubai who are building a twenty foot high 3D printer that they’re going to use to print a building with? And there are commercial 3D printers on the high street who’ll let you print things out in colours and different textures and materials?
Jess: I guess. It’s not the same when it’s big commercial stuff though. That’s not 3D printing, that’s, that’s…
Steve: Additive manufacturing?
Jess: Yeah. Whatever you just said. What I want is the thing that frees me from the tyranny of big business and let’s me make what I want, when I want it. So if I suddenly need to print out a dwarf with a scimitar instead of an axe, I can do it, right then and there.
Steve: I hadn’t actually thought of you as being interested in miniature wargaming. Or is this D & D?
Jess: It’s… can we talk about something different? You could print spare parts for your car, or fancy icing for cakes or fix stuff that breaks. You were complaining about your fancy Humanscale office chair that broke and they wouldn’t let you have a spare part for it.
Steve: Well, you can do some of that right now. I mean the icing and things like that. There’s a problem though, at least with printing spare parts for the car or for my chair or even things like game pieces. The original is going to be copyrighted and you can’t just go around making copies. Like you can’t just take a book into a copy shop and get it photocopied.
Jess: When I was at school, our teachers used to do that all the time.
Steve: And now they can’t. Because everyone, meaning the big international businesses with a lot of money tied up in it, clamped down on intellectual property. So you’re not allowed to do it any more. I mean, it was always illegal, it’s just that nobody used to care because what are you going to do? Print your own book? Well, unless you were in the US. American publishers used to be infamous for printing unlicensed copies of other people’s books. The Lord of the Rings being a well-known example. Then they sort of got religion and stopped letting anyone copy stuff. And that means objects like toys and so on as well as spare parts and all that kind of thing.
Jess: I know a guy at work who has a 3D printed ‘My Little Pony’.
Steve: Well, that’s a special case. Hasbro partnered with one of the shape sites to license people so they could print their own. So if you obey the terms of the licence, you can do that. It doesn’t mean everyone can print whatever they want. If you want the details, I know this guy who’s a lawyer and has done some very interesting work on the legal implications of 3D printing. Or you could just Google it.
Jess: But what if you could just print stuff? The rights have to expire some time, no? Then you could print whatever you want, when you want.
Steve: Given the current limitations of 3D printers, there’s only so much you can do. I mean, lots of things you buy require particular types of material. You know, you can’t just print a kitchen spatula, it needs to be silicone because otherwise it’ll probably melt as soon as it goes in the pan. Also, it won’t be flexible, most of them have a steel core so the centre is rigid but the edge is silicone so it bends when you want it to. And anything with electronics in is going to need special parts. There’s always going to be stuff you can’t make, unless your printer is going down to the atomic, or maybe even sub-atomic, level and that’s a bit of a way off. Maybe someday.
Jess: What are you saying? That it’s just a fad? That it’s not a real thing at all? What about that thing you mentioned earlier? They’re printing buildings and jet engines!
Steve: Yes. But you can’t expect to be able to print a working jet engine in your garage. Not any time soon, anyway. And no, I don’t think it’s a fad, but it’s going to take a lot more development and it’s mostly going to be of use to big companies that can afford fancy machinery and replace it every few years until the technology settles down. Look, you know you get people with their own lathes or milling machines in their garage? You could go to someone like that and ask them to make you whatever you want. But you don’t, because it’s easier to buy it from some big manufacturer who gets fifty thousand made in China and shipped over in a container. Sure, if you’re a craftsman, maybe you’ll want to do it yourself. But for most people, it’s going to be easier to pay someone else to do it in bulk. Well, unless we’re talking individual artworks, or something. And if you use 3D printing for that, anyone can have one.
Jess: But there are going to be cases in-between. Maybe there are only 100 fans of some anime or something in the country, but we’d all like a model of the main characters. We’re not talking about individual artworks, but we aren’t talking about tens of thousands either. It’s not just black or white.
Steve: I guess there’s a lot in what you’re saying. There are these small runs of things, this sort of long tail of artifacts, where there is a pent-up demand for a relatively small number of custom-designed objects. I’m not sure how that works as a sustainable business model though. If you were a big business, wouldn’t you try to squeeze those people out?
Jess: If there’s enough demand, and there’s always going to be enough demand for some things, they’ll get made. And who cares about big business? The machines exist, they’re cheap, stuff is going to happen. Maybe we’ll all get used to buying small runs of things, instead of wanting mass market designs.
Steve: But if there’s the demand, the big corporations will just take over. If there’s enough money to be made, they’ll try and move into the market, squeezing out the small operators. That’s the way business works!
Jess: They’re not going to be interested in tiny runs of things. The money isn’t there. Sure, if this hypothetical anime hits the big time, there will suddenly be enough interest in it to warrant big runs and factories in China turning out a hundred thousand toys overnight. But there’s always going to be things that relatively small numbers of people like. Maybe in the future everything will be like that.
Steve: Well, there may be a few, but look at things like Minecraft. It was a minor interest and then suddenly it became very popular and the big toy manufacturers, not to mention Microsoft, bought up the franchise. Look at Angry Birds, the same thing happened. This is the way cultural diffusion works. You have a small interest, suddenly it catches on and everyone’s doing it, it goes mass market, people start exploiting the hell out of it, and the original fans drop it for something else. You might have a narrow window in the middle, but not enough to build a change in society on.
Jess: I’m going to go away and try to work out why you’re wrong. Your trouble is that you’re looking at this from a twentieth century point of view. You should be thinking about the age of abundance!
Steve: Yes, but the problem is getting there. And if I were you, I wouldn’t start from here.